The changing lifestyles of Finns and particularly the impact of the COVID-19 pandemic, have for sure shaped the way Finns travel. For instance, the popularity of domestic travel has surged, with local destinations in Finland attracting more interest than ever before.
At the same time, the importance of sustainable travel has grown. Ecological choices have become key criteria for many Finnish travellers, emphasizing environmentally friendly options.
Domestic travel continues to grow
The popularity of domestic travel in Finland keeps rising, as Finns rediscover the hidden gems of their own country. Lapland’s winter holidays, the Turku Archipelago’s summer destinations, and the scenic lake districts of Eastern Finland are attracting more and more travellers.
In recent years, new trends have also emerged in domestic tourism. For example, design cottages and high-end boutique hotels have gained popularity, as travellers seek to combine closeness to nature with a touch of luxury.
Domestic travel is further fuelled by the sustainability trend, as many Finns aim to avoid unnecessary flights and support local businesses and play online in Finnish iGaming sites.
Sustainable and responsible travel
Sustainability has become a cornerstone of modern travel and Finnish travellers are increasingly prioritizing eco-friendly options in their itineraries. From choosing low-emission transportation methods to supporting local economies, responsibility plays a significant role in how Finns plan their trips.
Train travel, for example, has gained popularity as an environmentally friendly alternative to flying. Many Finnish travellers are also seeking destinations that actively promote sustainable tourism, such as eco-resorts and destinations with a focus on preserving natural habitats.
Additionally, Finns are paying closer attention to their environmental footprint by selecting
